U.S. VIRGIN ISLANDS TAKES MARKETING EFFORTS TO THE TRACK

For Immediate Release

Source: United States Virgin Islands Department of Tourism

Contact: Luana Wheatley + 1 340 774-8784
lawheatley@usvitourism.vi

Bevan Springer + 1 201 861-2056
bevan@marketplaceexcellence.com

USVI Governor Kenneth Mapp (right) and Luis Corujo of Paradise Racing celebrate the partnership in Glenn Dale, Maryland.

USVI Governor Kenneth Mapp (right) and Luis Corujo of Paradise Racing
celebrate the partnership in Glenn Dale, Maryland.

U.S. VIRGIN ISLANDS TAKES MARKETING EFFORTS TO THE TRACK

MARYLAND (August 18, 2016) – In addition to the highways and byways of mainland America, the United States Virgin Islands Department of Tourism is taking its marketing message to race tracks up and down the East Coast.

USVI Governor Kenneth Mapp and Commissioner of Tourism Beverly Nicholson-Doty were recently in Glenn Dale, Maryland, to formalize a partnership with Paradise Racing, led by U.S. Virgin Islander Luis Corujo, and to witness the unveiling of the company’s race car and its trailer, both branded with the vibrant logo and colors of the Territory.

The trailer will serve as a moving billboard for the U.S. Virgin Islands as Paradise Racing travels to more than 15 races at which Virgin Islands premium items will be shared with race car fans. “When the trailer is not in use for races, the Department of Tourism will use it for marketing and promotional events in key cities,” said Commissioner Nicholson-Doty, adding that “Spot the Trailer” sweepstakes are being developed for social media.

Governor Mapp, whose administration is pursuing an initiative to diversify the Territory’s tourism product, specifically by identifying sports tourism opportunities, has high hopes for a project currently before The Legislature to construct the first National Hot Rod Association (NHRA)-specified track on St. Croix.

The USVI-branded car and trailer.

The USVI-branded car and trailer.

With a community of Caribbean residents who own dragsters and racing cars and who ship them around the region and to the U.S. mainland for racing, the potential economic benefit of welcoming these visitors is significant to the Territory. “We had someone down from NHRA and learned that there are a number of people that would be very interested, if we had the specification track, to bring them to the Virgin Islands,” said the Governor.

“You have the driver, the crew count, the owners, wives, children, fans. The issue is how do we get people to come to the island, and sleep in the hotel rooms, rent the cars, eat in the restaurants, and shop in the stores?” noted Governor Mapp who predicted that the branded vehicles will draw much attention to the U.S. Virgin Islands.

“Our team is very proud to have been chosen for this opportunity,” said a beaming Corujo. “For us, it’s the equivalent of being able to be an Olympic team. To be able to represent your homeland and do something that you love all at the same time…we’re very proud and happy.

“From a tourism angle, we are very excited to be a part of this, to be able to bring new people home, new money home. The sport of drag racing is something that’s been near and dear to my heart for over 20 years now. I think that it brings great opportunities to the Territory,” he added.

Corujo’s team is scheduled to race in several upcoming events on the East Coast, in Pennsylvania, Orlando and Maryland. “Drag racing attracts over 30 to 40,000 spectators at these events and we intend to represent our islands with pride.”

For more information about the United States Virgin Islands, go to VisitUSVI.com, follow us on Twitter (@USVITourism) and become a fan on Facebook (www.facebook.com/VisitUSVI). When traveling to the U.S. Virgin Islands, U.S. citizens enjoy all the conveniences of domestic travel – including on-line check-in – making travel to the U.S. Virgin Islands easier than ever. As a United States Territory, travel to the U.S. Virgin Islands does not require a passport from U.S. citizens arriving from Puerto Rico or the U.S. mainland. Entry requirements for non-U.S. citizens are the same as for entering the United States from any foreign destination. Upon departure, a passport is required for all but U.S. citizens.

ENDS